Strategy as Strong as Steel, as Clear as Glass
With a thorough understanding of industry challenges
and opportunities, a buy-side perspective, and expertise in both technical and market dynamics,
SteelGlass Strategies is poised to help our clients achieve success in their endeavors.
Our Why
The Consumer Commerce sector is in a major state of flux, with pressures on the model coming from almost every angle and accelerated by both technology and microbiology.
The COVID pandemic changed the dynamic significantly, by accelerating a progressive shift to ecommerce. The collective ADHD of the consumer populace is driving the Attention Economy, inclusive of faster media switching behaviors, a necessity to engage in visible and impactful advocacy and experiences, and a default to personalization.
When combined
with the differentiated buy dynamics of the generational shift, it becomes apparent the playbook needs reinvented.
Our How
We have designed our business to help yours go further, and faster than going alone. By working to retrofit your current operations into a frictionless engine, we will leverage a bespoke strategy to effectively combine your existing investments in media, content, analytics, and digital shelf optimization into a juggernaut of growth.
Our eCommerce Operation System (The eOS) is built on ten years of experimentation, and has been implemented and tested in the largest of companies. Our offerings are designed to help accelerate the Disruptors and refuel those legacy brands that have been watching competition pass them by.